School Milk Vending Promotion Tips

 
Sell More Milk!
Ideas to Promote Milk Sales Through Your Vending Machine

Ideas to use the materials
Included is an assortment of materials to support your vending machine program. Use the static clings on the glass front of the machine. Write a featured flavor or the price per pint on the cling with an indelible marker. Write the location of the machine and the price for milk on the posters and hang them in areas around the school to remind students to buy milk. Put the magic cling banner on nearby walls to draw attention to the machine. Select a group of students to wear got milk? pins on their jackets or back packs as a walking reminder. Additional merchandise can be ordered from the enclosed Wisconsin Milk Marketing Board and the got milk? catalogs.
Extreme flavors
Be sure the machine is well stocked with several flavors and types of milk. A national milk vending study has shown that flavored milk sells at the rate of 9:1 when compared to white milk. If possible, change available flavors monthly to keep student boredom low and interest high. Feature new flavors by marking pint caps and allowing students who bring caps in to redeem them for an extra slice of pizza with lunch.
Bake sales can sell milk
Talk to the groups in the school that may be conducting bake sales and invite them to have their sale near the machine. Nothing tastes better with cookies or cupcakes than fresh cold milk.
Rewards program
Mark a few of the pint caps in the machine with an indelible marker. Students who bring the lucky cap in to the cafeteria can get a free cookie or dessert with their lunch or a free bagel or muffin for breakfast.
Tell them . . . and tell them again
Place signs and posters around the school to highlight the location of the machine and the flavors available. Be sure to put signs in the locker rooms to remind student athletes they can get a milk after practice every day. If your school has an electronic bulletin board, post a reminder to stop and get a cold flavored milk from the machine every day. Use one of the PA announcements every Monday morning for a month.
Hold a contest
Ask the Health or Family and Consumer Science teachers to have a poster or slogan contest featuring milk vs. soda consumption. Use the posters to remind the students that milk "does a body good."
Tell parents and educators
Use parent and teacher newsletters to remind parents and staff that milk is available as a beverage choice around the clock from the new vending machine. Enlist their help to remind students to choose milk instead of soda from the vending machines. Parent information to place in a newsletter or on a menu back is included with this packet.

 

Download PDF Version
You will need Acrobat Reader to view this document.


 





Wisconsin Milk Marketing Board
8418 Excelsior Dr. Madison, WI 53717  (608) 836-8820
feedback@wmmb.org



WisDairy.com ... brought to you by Wisconsin's Dairy Producers

8418 Excelsior Dr.
Madison, WI 53717
(608) 836-8820
feedback@wmmb.org