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For Holiday Ideas, Look to WMMB

Sep 21, 2012

The approaching holiday season signals the optimum time to promote specialty and artisan cheeses. And the Wisconsin Milk Marketing Board has many resources to help retailers. Start with a visit to www.eatwisconsincheese.com.

Entertaining

The Entertaining section is a gold mine of ideas for both shoppers and staff. With a wealth of recipes for spreads, dips, cheese balls, fondues and cheese plate accompaniments, you can prepare recipe handouts featuring the Wisconsin Cheeses you carry. Or, the recipes can be inspiration for your own prepared food section. Create exclusive, signature cheese balls and dips for holidays.

Pairings

If you're looking for cross merchandising opportunities, you'll find them in the Pairings tab. WMMB's exclusive Pairing Tool starts with a cheese you choose and then gives options for compatible wines, foods, spirits and beer, offering cross-merchandising in many departments.

Picks & Bites℠

A feature of the Entertaining section, Picks & Bites℠ are WMMB's answer to easy cheesy eating. The handheld mini treats stack Wisconsin Cheese and a few more tasty items, perfect for appetizers or buffets, on a tooth pick. They offer opportunities for cross merchandising, shopper handouts and catering. And, they look great in your deli case.

Recipes

With more than 2,500 recipes, the Recipes tab lets you search just the cheese applications you have in mind. Creating a brochure? Looking for prepared food ideas? Need tips on cooking with cheese? Surf the entire site or choose one of our recipe subsets, including a holiday collection.

Download a photo of a holiday Wisconsin Cheese selection. For more hi-res images, contact Joanna Miller at jmiller@stephanbrady.com, (773) 661-9950. For additional questions, contact Marilyn Wilkinson, mwilkinson@wmmb.org, (608) 203-7262. For more information about Wisconsin Cheese, visit EatWisconsinCheese.com.

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The Wisconsin Milk Marketing Board is a nonprofit organization of dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.

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