Media Releases


Read all about Wisconsin Cheese and dairy programs and promotions making headlines across the U.S.

 

New Into the Outdoors Episode "Chemistry of Life" Premieres May 18

May 03, 2013

MADISON, Wis. (May 3, 2013) — Discover Mediaworks and the Wisconsin Milk Marketing Board have teamed up to produce a new episode for the Into the Outdoors (ITO) educational television series. Entitled “The Chemistry of Life,” the half-hour program uses hands-on lessons in science, technology, engineering and math to illustrate how green plants are cycled and recycled by the dairy cow to produce milk. The episode also explores the biochemical processes used to turn milk into yogurt, cheese and other dairy products.

Caroline and Josh, the ITO adventure team, explore the role chemistry and science play in the cycle of life on dairy farms and in cheese plants. The team reviews the biochemical evolution of dairy science, explores today’s dairy science at Wisconsin’s Center for Dairy Research, and performs some of their own scientific experiments at home.

Aimed at students in fifth and sixth grades, this educational ITO episode will air on May 18 and will reach more than 12 million households on television stations throughout Wisconsin and the upper Midwest.

The Wisconsin Milk Marketing Board, Inc., an ITO educational partner, is a nonprofit organization created and funded by Wisconsin dairy farmers to promote the consumption of milk, cheese and other dairy products made in America's Dairyland. The organization is overseen by a board of 25 dairy farmer-directors elected for three-year terms by the state's dairy farmers.

Show stations and times:

  • Milwaukee, WI, WITI TV-6, Sundays 10:30 am
  • Madison, WI, WKOW TV-27, Saturdays 6:30 am
  • Eau Claire, WI, WQOW TV-18, Saturdays 11:00 am
  • La Crosse, WI, WXOW TV-19, Saturdays 11:00 am
  • Green Bay, WI, WFRV TV-5, Saturdays 11:00 am
  • Marquette, MI, WJMN TV-3, Saturdays 12:00 pm (EST)
  • Wausau, WI, WAOW TV-9, Sundays 10:00 am
  • Eagle River, WI, WYOW TV-34, Sundays 10:00 am
  • Baraboo, WI, WRPQ TV-43, Fridays 7:30 am
  • Superior, WI, WDIO TV-10, Saturdays 8:30 am
  • Duluth, MN, WDIO TV-10, Saturdays 8:30 am
  • Hibbing, MN, WIRT TV-13, Saturdays 8:30 am
  • Cedar Rapids, IA KFXA TV-28, Sundays 6:30 am
  • Dubuque, IA, KFXB TV-43, Sundays 6:30 am
  • Waterloo, IA, KFXA TV-28, Sundays 6:30 am
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The Wisconsin Milk Marketing Board is a nonprofit organization of dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.

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