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Chocolate Milk Fuels Sixth Annual Tour of America's Dairyland

Jun 16, 2014

MADISON, Wis. – Cyclists across the nation are choosing to refuel with low fat chocolate milk as they train for the sixth annual Tour of America's Dairyland (ToAD), the largest competitive cycling series event in the United States.

Athletes need an ideal ratio of carbohydrates to protein to replenish energy used during exercise and support muscle recovery. Recent studies show chocolate milk naturally provides this winning ratio of nutrients more effectively than most sports drinks – enabling cyclists to work harder in their next workout.

ToAD, presented by Wisconsin Milk Marketing Board (WMMB), offers 11 straight days of racing in 10 Wisconsin communities, June 19-29, including two dates on the USA Cycling National Criterium Calendar. In 2013, ToAD averaged 674 racers per day, an increase of 21 percent over the previous year, across multiple categories. It is anticipated there will be more than $160,000 awarded in cash and prizes to the racers.

"We are proud to partner with ToAD once again to bring this exciting and growing cycling event to Wisconsin," said Dave Bavlnka, WMMB vice president of Advertising. "The event does a wonderful job of showcasing Wisconsin, our dairy farm families and the benefits of refueling with low fat chocolate milk."

This year, Dean Foods is donating 13,000 cartons of TruMoo™ chocolate milk to help riders refuel after they cross the finish lines. In addition, WMMB's Win With Chocolate Milk team will be onsite at the Commonwealth Classic in Downtown Fond du Lac on July 27, and the East Tosa Gran Prix in Wauwatosa on July 29, to share samples of chocolate milk with spectators.

For the complete schedule of events or to register for the ToAD series, visit www.TourOfAmericasDairyland.com. To learn more about the sports recovery benefits of chocolate milk, visit www.winwithchocolatemilk.com. For additional information about WMMB or chocolate milk, contact Heather Porter Engwall at hporterengwall@wmmb.org or 608-203-7235.

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The Wisconsin Milk Marketing Board is a nonprofit organization of dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.

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