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Tour of America's Dairyland Welcomes Kemps as Official Chocolate Milk Provider

Jun 12, 2015
MADISON, Wis. – To help cyclists competing in the seventh annual Tour of America's Dairyland (ToAD) refuel, Kemps is joining the 2015 cycling series as the official milk provider, supplying 13,000 cartons of low-fat chocolate milk.
 
With an ideal ratio of carbohydrates to protein, low-fat chocolate milk helps athletes replenish energy used during exercise and supports muscle recovery. Studies show that low-fat chocolate milk naturally provides a ratio of nutrients more effectively than most sports drinks—aiding cyclists and other athletes to work harder in their next workout.
 
ToAD, presented by Wisconsin Milk Marketing Board (WMMB), offers 11 straight days of racing across Wisconsin from June 18-28, and three new events— the Milwaukee Mile at State Fair Park on June 22; Neenah, Wisconsin on June 25; and Café Centraal Bay View Classic on June 26.
 
"Low-fat chocolate milk is a key component of ToAD," said Dave Bavlnka, vice president of advertising at WMMB. "Cyclists use the beverage to properly rehydrate and refuel after each event. We are excited to welcome Kemps as the official chocolate milk provider this year."
 
For the complete schedule of events or to register for the ToAD series, visit www.TourOfAmericasDairyland.com. To learn more about the sports recovery benefits of low-fat chocolate milk, visit www.winwithchocolatemilk.com. For additional information about WMMB or low-fat chocolate milk, contact Heather Porter Engwall at hporterengwall@wmmb.org or 608-203-7235.
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The Wisconsin Milk Marketing Board is a nonprofit organization of dairy producers that promotes the consumption of milk, cheese and other dairy products made in America’s Dairyland.

Contact Info
Heather Porter Engwall
Wisconsin Milk Marketing Board
8418 Excelsior Dr.
Madison, WI 53717
608-203-7235
hporterengwall@wmmb.org