Wisconsin Dairy Traceability Symposium

April 12, 2018


The Wisconsin Milk Marketing Board invites all industry stakeholders to participate in the Wisconsin Dairy Traceability Symposium scheduled for April 12th at the Wisconsin Milk Marketing Board located in Madison, Wisconsin.

Our modern dairy supply chain is extremely complex! In most instances, the supply chain works remarkably well and ensures that quality, safe dairy products are available to consumers across the globe. New regulations and standards are developed to keep consumers safe. Emerging technologies promise us greater traceability and transparency. Unfortunately we don’t hear much about the food supply chain until a failure in the system results in a product recall or foodborne illness outbreak.
This workshop is designed to provide participants with an overview of traceability across the Wisconsin dairy supply chain; and help companies understand, implement and/or optimize systems that adhere to recommendations set forth in various industry Guidance documents.
The Wisconsin dairy industry has a history of working together to enhance and deliver best practices covering food safety in dairy products and this collaboration needs to extend to all industry stakeholders.
There are four objectives for this symposium:
  1. Connect stakeholders across the dairy supply chain to ensure effective traceability from farm to fork.
  2. Identify traceability gaps across the dairy supply chain and develop an action plan to eliminate gaps.
  3. Provide resources and guidance on traceability initiatives.
  4. Provide a solid foundation for our food fraud / intentional adulteration workshop series scheduled for fall 2018.

The FDA recently released Chapter 15: Supply-Chain Program for Human Food Products in January 2018.
The Innovation Center for US Dairy Food Safety Task Force also has a vast amount of Supply Chain resources available.
Technical Services at the Wisconsin Milk Marketing Board is a strong supporter of the IFT Global Food Traceability Center initiatives and the National Institute for Animal Agriculture Livestock Traceability initiatives.


  1. Fundamentals of Traceability
  2. Feed Traceability – Discussion of Wisconsin requirements and AAFCO
  3. Feed Traceability – Discussion of FSMA requirements
  4. Livestock Traceability – Discussion of livestock identification and movement/import requirements
  5. Human Food Traceability – Discussion of FSMA requirements
  6. Fluid Dairy Traceability – Discussion of processes and technologies
  7. Converting Traceability – Discussion of processes and technologies
  8. Foodservice/Retail Traceability – Discussion around consumer and/or auditor requirements
  9. Whole Genome Sequencing – What, Why & Implications
  10. Future of Traceability – Blockchain & Applications
  11. Collaborative Exercise Working Sessions
  12. Next Steps

These workshops, sponsored by WMMB are open to all Wisconsin dairy stakeholders. Attendance will be limited to the first 50 registrants, so please register early. There will be no cost to attend the workshop, but registration is required to allow for correct number for all materials and lunch.
Attendance is limited at this time, so sign up today. Registration must be received no later than one week prior to the workshop.

For questions regarding the workshop or online registration, contact Adam Brock at WMMB, 608.203.7223, or abrock@wmmb.org.

Thursday, April 12, 2018
   Registration & Continental Breakfast: 8:30-9:00   
Program: 9:00-4:30

Wisconsin Milk Marketing Board
8418 Excelsior Dr.
Madison, WI 53717
Phone: 608.836.8820

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