9th Annual WMMB Expo Registration –
Your Wisconsin Advantage!

If you're making or marketing Wisconsin cheese and other dairy products, you can't afford to miss the WMMB Expo, where you'll get a close-up look at the many WMMB programs to help you grow your business. Why attend? Here are some of the highlights:

  1. Opening Session: The Power of the Wisconsin Brand—Your Competitive Advantage. A look at how WMMB is increasing consumer awareness for Wisconsin Cheese and a summary of new research that shows how the Wisconsin brand impacts sales
  2. Morning Breakout Sessions to match your interests:
    • Retail Connections: WMMB’s Regional Marketing Managers share their go-to-market strategies and how you can leverage these programs
    • Cheese Technology and Safety: Latest updates on the Safe Storage of Cheese Project, FSMA and other critical food safety topics
    • Social Media: Are You There Yet? Find effective ways to engage with social media and learn how WMMB is using social media to enhance the Wisconsin brand
    • Market Research: Learn how new retail data can help you better understand the market for your products and how you can use this data in your sales activities
  3. The Expo. Meet one-one-one with WMMB staff and regional marketing managers to explore program opportunities with retail and foodservice accounts. Learn how WMMB can provide support for your labeling, in-store demos, coupons, trade shows and advertising activities.

Pick the Expo date and location that works best for you:

Tuesday, October 28
Green Bay, Tundra Lodge
Thursday, October 30
Madison, Crowne Plaza
Tundra Lodge Resort
865 Lombardi Ave.
Green Bay, WI
Crowne Plaza
4402 E. Washington Ave.
Madison, WI


Expo Schedule

8:30-9:30 a.m. Registration
9:30-10:00 a.m. The Power of the Wisconsin Brand
10:15 a.m.-10:45 a.m. Breakout Sessions — select one of the following:
     A. Retail Connections
     B. Cheese Technology and Safety
11:00 a.m.-11:30 a.m. Breakout Sessions — select one of the following:
     A. Social Media
     B. Market Research
11:30 a.m.-12:00 p.m. Buffet Luncheon
12:15 p.m.-4:00 p.m. Expo


Register online below by Friday, October 17, 2014.

For questions, please contact Cathy Hart at chart@wmmb.org, Katie Currier at kcurrier@wmmb.org or Matt Mathison at mmathison@wmmb.org or call 800.373.9662.

(Please submit a new registration form for each attendee)
First Name:*
Last Name:*
Job Title:*
Organization Name:*
Street Address:*
Zip Code:*  
I plan to attend the following:
 (Registrations remaining: 111)
 (Registrations remaining: 102)

For the first morning session, would you prefer to attend the
"Retail Connections" or "Cheese Technology and Safety" session?

For the second morning session, would you prefer to attend the
"Social Media" or "Market Research" session?


Please hit the submit button only once! There may be a short delay. A screen will appear to confirm your registration was received.