Checkoff dollars
managed by the Wisconsin Milk Marketing Board (WMMB)
and Dairy Management Inc. (DMI) help drive demand for dairy products.
By creating partnerships with restaurants and other food companies,
we increase the consumption of Wisconsin dairy products and in turn,
increase sales. The checkoff dollars also help educate our youth about
the importance of dairy in their diet and living a healthy lifestyle.
Through research, checkoff dollars help develop new and innovative dairy
products designed to meet evolving consumer trends.

Together, the programs funded by checkoff dollars help shape America’s
Dairyland to what it is today and pave the way for what it will be in the future.
 
— SELECT A SECTION TO SEE CHECKOFF DOLLARS IN ACTION —
 

 

 

 

 

1 | RESTAURANT WINS
 
With your checkoff dollars, WMMB is able to partner with major
restaurant chains and help them integrate Wisconsin dairy products into
their menus to boost overall dairy consumption. DMI works with national
chains to use real dairy products and boost usage. These partnerships
increase demand for all Wisconsin dairy products.

 

 

 

 

 

 

 

2 | IN THE SCHOOLS
 
WMMB educates kids on the importance of living a healthy lifestyle and how
to stay strong with dairy in their diet. Kids learn lifelong eating habits through
multiple programs and tactics, including Fuel up to Play 60, which has
educated over 38 million students across the nation.

 

 

 

 

 

 

 

3 | RESEARCH & EDUCATION
 
WMMB invests in research and education on many levels, from the
Center of Dairy Research to the Wisconsin Cheesemakers Program, the only
program of its kind outside of Europe. Our support helps drive unparalleled
quality assurance, innovation and expertise to help Wisconsin continue its
mission of making the best cheese available.

 

 

 

 

 

 

 

4 | PUBLIC RELATIONS & MARKETING
 
WMMB works with editors, influencers, bloggers and chefs to create
conversation about Wisconsin cheese and dairy products. The Wisconsin Milk
Marketing Board also coordinates numerous national and local advertising
campaigns to drive preference, awareness and conversation. And, an
increase in conversation about Wisconsin dairy, leads to an increase in sales.

 

 

 

 

 

 

 

5 | In Store
 
WMMB partners with food companies to use more Wisconsin cheese in their
products and to call it out on their packaging and in-store messaging with
the Wisconsin cheese logo. Numerous food companies currently participate,
including Nestle, Riverside Foods and FarmRich®.