Funded by Wisconsin's dairy farm families, the Wisconsin Milk Marketing Board (WMMB) works to maintain and build markets for Wisconsin-produced milk and dairy products nationwide, educate consumers about the quality and nutritional importance of milk and dairy products, and showcase the vital economic contribution that dairy makes to our communities and our state.



Wisconsin Dairy News

Watch our weekly dairy news segments which appear during local news broadcasts across Wisconsin.


What's Happening at WMMB?

  • February Wisconsin Dairy News

    Jan 25, 2016

    New Leaf Winter Farmer's Market - Airs week of February 1st
    Almost every small town in the state has a farmer's market during the summer months, but increasingly winter farmer's markets are happening in smaller communities, offering a bounty of local cheese, meats and produce for residents. We're checking out the New Leaf Winter Farmer’s Market in Green Bay.

    Ice Cream & Chocolate - Airs week of February 8th
    There will always be heart-shaped boxes of chocolates for last-minute Valentine's Day gifts, but one local business in Wauwatosa wants to get lovers to think outside the box. Find out how local chocolates paired with unique ice cream flavors might be a new way to say, I love you!

    Troy Talford – Ag Education - Airs week of February 15th
    Most teachers are incredibly dedicated to their students, and in one teacher's case he takes that dedication to a higher level. See how Agriculture instructor Troy Talford of Sauk Prairie is helping prepare his students for the future.

    Father & Son Cheesemaker - Airs week of February 22nd
    Wisconsin has a long history of cheesemaking and many traditions are passed down from generation to generation. We caught up with one family that's passing the cheesemaking legacy from father to son.

    Portable Cheese Snacks - Airs week of February 29th
    More and more consumers are reaching for healthier snack options to replace meals, and increasingly, those snacks are including cheese. We spoke to a few experts to learn more about this trend and why snack foods are becoming substitutes for main meals.

    Watch this week's Wisconsin Dairy News
  • Wisconsin Milk Marketing Board Predicts Consumer Cheese Trends for 2016

    Jan 15, 2016
    Americans' passion for cheese continues to be at an all-time high. According to recent reports from the USDA, the average American consumes 34 pounds of cheese annually, a growth of 43 percent over the past 25 years. Per capita spending on cheese has also increased 37 percent since 2008 as more U.S. consumers are enjoying cheese not only for its flavor, but also for its nutritional benefits. Cheesemakers are meeting these demands with new introductions that go beyond convenience, taking flavor and performance to innovative new heights for both home cooks and on-the-go snackers.

    The seven things cheese consumers will look for in 2016.
  • January Wisconsin Dairy News

    Jan 05, 2016

    Hometown Grant - Airs week of January 4th
    Hortonville School District has been awarded 15 thousand dollars through the NFL Hometown Grant program and the Wisconsin Milk Marketing Board to help facilitate physical activity in its schools. Check out the other reward the students received.

    Pfaff Recognition Award - Airs week of January 11th
    Each year the University of Wisconsin’s College of Agriculture and Life Sciences recognizes individuals who have demonstrated outstanding service in the agricultural industry. We caught up with a Wisconsin dairy farmer who was honored.

    Colby-Jack - Airs week of January 18th
    Most people are familiar with Colby-Jack cheese, but few people know the secret hidden in its dual-colored curd. We visited Arena Cheese, home of Colby-Jack cheese, to uncover the unique story of this Wisconsin original cheese.

    Alice Blitz - Airs week of January 25th
    Each year fourth grade students across the state get a special visit from the state’s agricultural ambassador. Alice in Dairyland visits Pineview Elementary School in Reedsburg to share a lesson about the foods grown and produced in Wisconsin.

    Watch this week's Wisconsin Dairy News