Funded by Wisconsin's dairy farm families, the Wisconsin Milk Marketing Board (WMMB) works to maintain and build markets for Wisconsin-produced milk and dairy products nationwide, educate consumers about the quality and nutritional importance of milk and dairy products, and showcase the vital economic contribution that dairy makes to our communities and our state.


  • America's Dairyland- Wisconsin's Cheesiest Foods

    Feb 26, 2015

    WMMB works with Discover Wisconsin to create the America's Dairyland series highlighting all aspects of Wisconsin's diary industry.  Wisconsin's Cheesiest Foods highlights, Mac & Cheese to Melted Cheese Fondue, Beer Cheese Soup and the quintessential favorite- the grilled cheese sandwich.

    America's Dairyland- Wisconsin's Cheesiest Foods Airs February 28 – March 1, 2015.  If you are looking for what channel Wisconsin's Cheesiest Foods is on, check out Discover Wisconsin's broadcast guide: Or this show is also available to watch on line at (Click on America's Dairyland- Wisconsin's Cheesiest Foods and give some time for the video to load) 

  • March Wisconsin Dairy News

    Feb 18, 2015
    School Breakfast Week - Airs week of March 2nd
    It’s national school breakfast week, and one Wisconsin school district is trying to make an impact with older students by giving them a morning boost. See how Black River Falls High School students are getting fueled up to start their day right.

    Brothers and Sisters Farm
    - Airs week of March 9th
    Almost all dairy farms in Wisconsin are owned and operated by families. Oftentimes multiple families work together to help run the farm. A unique situation at a farm in Fredonia brings new meaning to keeping it all in the family.

    Washed-Rind Cheeses
    - Airs week of March 16th
    Bolder flavors are the new cheese trend as consumers’ tastes evolve beyond mild flavors to more robust, flavorful cheeses. We chat with a few cheesemakers who lend their insights to this growing trend.

    Cheese Helps Teeth
    - Airs week of March 23rd
    For years dairy products have been lauded as the building blocks of strong bones and teeth. Find out why cheese is playing an important role when it comes to battling tooth decay.

    2015 Outstanding Young Farmer
    - Airs week of March 30th
    Farmers under the age of 40 are nominated each year to represent Wisconsin at the National Awards Congress to vie for recognition as National Outstanding Young Farmer. Meet this year’s state winner Marieke Penterman.

    Watch this week's Wisconsin Dairy News
  • Grilled Cheese Enthusiasts Invited to Compete in 4th Annual Wisconsin Grilled Cheese Championship

    Feb 10, 2015

    The Dodgeville Area Chamber of Commerce, in partnership with the Wisconsin Milk Marketing Board, is gearing up for the 4th annual Wisconsin Grilled Cheese Championship on Saturday, April 18.

    The competition features three divisions: Young Chefs (youth aged 12-17, accompanied by an adult), Amateurs (those who cook as a pastime) and Professionals (those who cook in their profession). Amateur and Professional competitors can register for up to four sandwich categories: Classic, Classic Plus One, Classic Plus Extras and Classic Dessert. Youth competitors may only enter in the Young Chefs open sandwich category. Each competitor must use real Wisconsin cheese as their primary sandwich ingredient. A panel of judges will critique each grilled cheese creation on taste, presentation and style.

    Competition entry fees are $5 per category for Amateurs and $5 for Young Chefs. Professional entries are $10 per category. Pre-registration is required for all competitors via Eventbrite.

    General admission is free for all ages, and spectators are welcome to take in the event’s sights, smells and competitive culinary spirit. Attendees will have the opportunity to sample and purchase products from local food vendors and exhibitors. VIP tickets are available for $20 and include four samples of competition-level sandwiches, a cup of tomato soup, one complimentary beverage (water, milk) and an event grab bag. Pre-registration for general and VIP attendees is available via Eventbrite.

    For more information about the competition, visit