Funded by Wisconsin's dairy farm families, the Wisconsin Milk Marketing Board (WMMB) works to maintain and build markets for Wisconsin-produced milk and dairy products nationwide, educate consumers about the quality and nutritional importance of milk and dairy products, and showcase the vital economic contribution that dairy makes to our communities and our state.


  • February Dairy News

    Jan 29, 2015
    Gourmet Hot Chocolate - Airs week of February 2nd
    Winter is in full swing, and there’s nothing better than a hot cup of chocolate to help you warm up! We visit a shop in Mount Horeb to learn more about the popularity of their gourmet hot chocolate!
    FFA Leadership - Airs week of February 9th
    FFA is an organization that was formed in 1928. See how the National FFA Organization is helping many students, including this Fort Atkinson student, become future leaders.
    Chocolate Milk Refuels Show Choir - Airs week of February 16th
    For years athletes have been using chocolate milk, with its nine essential vitamins and nutrients, as a recovery drink after tough practices and competitions. We’re highlighting a unique program that’s providing show choir performers with chocolate milk to help refuel their bodies. 
    Simple Cheese Bread - Airs week of February 23rd
    As consumers require more transparency in where and how their food is produced, chefs are making the shift to using locally-sourced ingredients. In the dairy state, you can’t get more authentic than cheese and dairy products. We’ll introduce you to a couple of pastry chefs who are cheesing up their artisan breads. 

    Watch this week's Wisconsin Dairy News 
  • Eight Ways You’ll Eat Cheese in 2015

    Jan 15, 2015

    New food trends will influence ways you'll eat Wisconsin cheese this year.

    To learn more, check out Cheese Talk

  • January Dairy News

    Dec 15, 2014
    Ring in the new year with Wisconsin Dairy News! Check out four new segments from WMMB. 

    Airs week of January 5th. - Leopold Conservation Award - It’s been called the “Nobel Peace Prize” of the agricultural community and is becoming a coveted award to receive. We’ll introduce you to the Herricks family, recipients of this year's Leopold Conservation Award.

    Airs week of January 12th - Fuel Up Grant - Appleton School District has been awarded the Green Bay Packers $10,000 NFL Hometown Grant for physical education and fitness equipment to be purchased for 12 elementary schools in that district. We visited the district to see the other reward the schools received.

    Airs week of January 19th - Ag College Preview Day - It was a chance for high school students in southern Wisconsin to check out educational opportunities at area agricultural colleges. We head to Blackhawk Technical College in Monroe to see what programs students are seeking

    Airs week of January 26th - Yoga for Dudes - Dairy farming is physical work and can be stressful, so we’re headed to a farm in Dorchester where farmers and other dairy industry professionals are learning to relax in a unique way.