Funded by Wisconsin's dairy farm families, the Wisconsin Milk Marketing Board (WMMB) works to maintain and build markets for Wisconsin-produced milk and dairy products nationwide, educate consumers about the quality and nutritional importance of milk and dairy products, and showcase the vital economic contribution that dairy makes to our communities and our state.



Wisconsin Dairy News

Watch our weekly dairy news segments which appear during local news broadcasts across Wisconsin.


What's Happening at WMMB?

  • June Wisconsin Dairy News

    Jun 30, 2015

    Ice Cream Flights -Airs week of July 6th
    You may have heard of cheese flights, or beer flights, but how about ice cream flights? We’re highlighting two local ice cream shops that are offering consumers a chance to try more than one flavor, or share with a friend.

    Valley Springs B&B -Airs week of July 13th
    If you want to experience what life is like on a working dairy farm while also enjoying beautiful rural scenery, a new Bed & Breakfast in Reedsburg, Wisconsin, is a great spot for your next road trip. We visit Valley Springs Farm Bed & Breakfast.

    Curd Fest - Airs week of July 20th
    For the third year in a row, Mallards Stadium in Madison, Wisconsin, is being invaded by a flock of vendors. Get ready for Curd Fest 2015 and enjoy some of the best fresh and fried cheese curds from around the state.

    Main Grain Bakery - Airs week of July 27th
    There’s something about fresh baked sweets and breads, and when you add fresh local ingredients into the mix, it’s a recipe for great taste! We’ll see how local ingredients make the difference at The Main Grain Bakery in Stevens Point, Wisconsin.

    Watch this week's Wisconsin Dairy News
  • June Dairy Month Instagram Contest

    Jun 24, 2015

    This June, show us all the ways you enjoy WISCONSIN DAIRY and you could win $1,000—just for doing something you already love! Post your favorite way you enjoy Wisconsin Dairy photo to Instagram™ with the hashtag #CelebrateDairy (or email it to for a chance to win a cash prize. At the end of the month, the ten best entries will be posted on Facebook where fans will then vote for their favorites. Visit Dairy Days of Summer to learn more.

  • Tour of America's Dairyland

    Jun 22, 2015

    Presented by the Wisconsin Milk Marketing Board, the seventh annual Tour of America's Dairyland (ToAD) race kicked off June 18th and runs till June 28th. ToAD is the largest competitive road cycling event in the country offering 11 straight days of racing in the scenic landscape of Wisconsin. In addition to racing, events include June Dairy Month tributes, children's activities and lots of chocolate milk.