Funded by Wisconsin's dairy farm families, the Wisconsin Milk Marketing Board (WMMB) works to maintain and build markets for Wisconsin-produced milk and dairy products nationwide, educate consumers about the quality and nutritional importance of milk and dairy products, and showcase the vital economic contribution that dairy makes to our communities and our state.



Wisconsin Dairy News

Watch our weekly dairy news segments which appear during local news broadcasts across Wisconsin.


What's Happening at WMMB?

  • Celebrate June Dairy Month

    May 26, 2016

    From festivals and farm breakfasts to promotions and recipes, there is no shortage of unique and dairy-friendly ways to celebrate June Dairy Month in Wisconsin. Visit to find an interactive calendar of statewide events, activities, promotions and recipes to help you find the perfect way to enjoy June Dairy Month.

  • Farmers across Wisconsin meet to discuss water quality results, nitrogen use efficiency and soil health.

    May 04, 2016

    The UW Discovery Farms® Program, part of UW-Extension, brought together fifty farmers and advisors in St. Croix, Vernon and Dodge Counties to discuss results from their on-farm research projects.

    Farmers in St. Croix and Monroe and Vernon Counties have been participating in watershed projects since 2009. "After so many years of monitoring at the local level we can really talk about what times of the year and what management decisions put you at risk for loss," explained Amber Radatz, UW Discovery Farms Co-Director.

    "For instance, we know the risk for soil loss is highest in April, May and June. And that you should try to avoid late winter manure applications because they have been shown to increase phosphorus loss in snowmelt by 2 to 4 times." These points are seen from watershed data as well as the more comprehensive Discovery Farms dataset, which includes 17 farms in Wisconsin and Minnesota.

    "We're also sharing something new this year. We're beginning to really look at the runoff differences between agricultural and non-agricultural land," Radatz stated. "In the watersheds we've monitored CRP land, a small city, and a gully area. As part of another project we monitored a non-cultivated, natural area on a farm in Buffalo County."

    Their data shows that runoff from agricultural and non-agricultural land occurs at similar times during the year, but the quantity of runoff varies. Data also suggests that it is possible for agricultural sites to have soil loss values that are similar to non-cultivated areas. Low levels of loss from agricultural sites are seen when exceptional erosion control practices, like appropriately sized and shaped waterways and limited soil disturbance, are put in place.

    At each area meeting the Discovery Farms staff reported on results from the first year of their Nitrogen Use Efficiency Project. Although the project is still in its infancy, the results offered a great conversation starter. As part of the project they are also taking soil health measurements and will continue to for the next two years.

    "In 2015 we worked in four regions, on 22 farms, and 51 fields," explained Megan Chawner, Nitrogen Use Efficiency Project Coordinator. "What we are seeing this year is that efficiency differences appear to be related more to management and cropping systems rather than climate and soil type."

    "What we're telling farmers is that appropriately crediting nitrogen from manure and rotated alfalfa can increase efficiency. We're really looking forward to having more data, more fields for data collection, and stronger conclusions to share next year."

    Farmers from Buffalo County, Trempealeau County and Northeastern Wisconsin will be joining the Nitrogen Use Efficiency Project in 2016. For more information on the Nitrogen Use Efficiency Project and Discovery Farms project results visit them on the web at

  • Wisconsin Milk Marketing Board Elections Open

    May 03, 2016

    Dairy farmers in eight Wisconsin Milk Marketing Board districts have until May 25, 2016 to vote for candidates for eight open seats in the upcoming election. The Wisconsin Department of Agriculture, Trade and Consumer Protection (DATCP) will accept ballots between May 2 and May 25.

    The districts and nominees are:

    District 3, representing Lincoln, Oneida, Price, and Taylor counties. The nominee is Mark Leder, Gleason.
    District 6, representing Chippewa and Eau Claire counties. The nominee is Vivian Thompson, Cadott.
    District 9, representing Shawano and Waupaca counties. The nominees are Donald Robaidek, Pulaski and Jeff Strassburg, Wittenberg.
    District 12, representing Portage, Waushara, and Wood counties. The nominee is Ken Heiman, Marshfield.
    District 15, representing Adams, Juneau, and Monroe counties. The nominee is Mary Cook, Wilton.
    District 18, representing Kenosha, Milwaukee, Ozaukee, Racine, Sheboygan, Washington, and Waukesha counties. The nominee is Dean Strauss, Sheboygan Falls.
    District 21, representing Crawford and Vernon counties. The nominee is Kevin Wallaser, Desoto.
    District 24, representing Dane and Jefferson counties. The nominee is Tina Hinchley, Cambridge.

    DATCP will mail ballots to eligible dairy producers. If you have not received a ballot by May 10th and are an eligible producer, please contact the Market Orders Program Coordinator at 608-224-5116 to request a ballot. Completed ballots must be signed and sent to WI DATCP, Marketing Order Program, P.O. Box 8911, Madison, WI 53708-8911. The ballots must be postmarked on or before May 25. Unsigned ballots will not be counted.

    Elected producers will serve three-year terms beginning July 1.

    DATCP administers elections for Wisconsin commodity marketing boards. To learn more about the market order boards, visit