Wisconsin Dairy Producers


Funded by Wisconsin's dairy farm families, the Wisconsin Milk Marketing Board (WMMB) works to maintain and build markets for Wisconsin-produced milk and dairy products nationwide, educate consumers about the quality and nutritional importance of milk and dairy products, and showcase the vital economic contribution that dairy makes to our communities and our state.



Wisconsin Dairy News

Watch our weekly dairy news segments which appear during local news broadcasts across Wisconsin.


What's Happening at WMMB?

  • Wisconsin Cheese Curds Now Available at 290 Wisconsin McDonald's Locations

    Dec 05, 2016
    Wisconsin Milk Marketing Board (WMMB) is thrilled to announce a new partnership with McDonald's. Starting this week, all 290 McDonald's locations throughout the state will offer a special menu item: Wisconsin cheese curds.

    Exclusive to America's Dairyland, fried Wisconsin cheese curds will be available in a four-ounce serving for a limited time. The product will also be featured on McDonald's McPick menu which allows customers to select two items for $5.

    "This is a great example of a supplier, account and check off organization partnership," says Allen Hendricks, Vice President, Foodservice & Education at WMMB. "Now, Wisconsinites everywhere can enjoy a traditional taste of Wisconsin with their favorite McDonald's menu item."
  • Brooks Farms Named 2016 Wisconsin Leopold Conservation Award® Recipient

    Nov 17, 2016

    Sand County FoundationWisconsin Farm Bureau FederationWisconsin Milk Marketing Board and the Wisconsin Land and Water Conservation Association are proud to announce Brooks Farms as the recipient of Wisconsin’s Leopold Conservation Award®. The award honors Wisconsin landowner achievement in voluntary stewardship and management of natural resources. The announcement was made during the November 17 meeting of the Wisconsin Department of Agriculture, Trade and Consumer Protection Board in Madison.

    Brooks Farms is a 1,600-acre, vertically integrated dairy and crop farm in Waupaca owned and managed by Ron Brooks and his daughters Zoey, Syndey, Alyssa and Kelsey. The dairy is currently undergoing a significant expansion, from 250 cows to 650, with plans to expand more in the future. Their herd expansion will allow them to take advantage of economy of scale, giving them the ability to invest in manure separation and a wastewater treatment plant.

    Depending on the year and weather conditions, 70-80% of their cropland is no-till. The cropland undergoes a 10-year crop rotation between oats, alfalfa, corn, soybeans and wheat. Throughout the 10-year rotation, the fields are only tilled twice with heavy consideration of slope and erosion potential. Earthworms thrive in their reduced tillage fields, indicating a healthy soil biosphere and creating channels to allow for the infiltration of water.

    "Brooks Farms is an excellent representative of the farms across Wisconsin that care for land and natural resources through proper conservation," said Wisconsin Farm Bureau Federation President Jim Holte. “The Wisconsin Farm Bureau Federation is proud to recognize them for their outstanding conservation efforts." 

    "Wisconsin’s dairy farmers are proud to have one of their own receiving this prestigious award – a symbol of the conservation work being done by farmers every day," said Wisconsin Milk Marketing Board Sr. V.P. of Corporate Communications Patrick Geoghegan.

    Given in honor of renowned conservationist Aldo Leopold, the Leopold Conservation Award recognizes extraordinary achievement in voluntary conservation. It inspires other landowners through these examples and provides a visible forum where farmers, ranchers and other private landowners are recognized as conservation leaders. In his influential 1949 book, A Sand County Almanac, Leopold called for an ethical relationship between people and the land they own and manage, which he called “an evolutionary possibility and an ecological necessity."

    The award will be presented December 4 at the Wisconsin Farm Bureau Federation’s Annual Meeting in Wisconsin Dells. The Brooks family will be presented with a crystal depicting Aldo Leopold and $10,000.

    The Leopold Conservation Award in Wisconsin is made possible through the generous support of the Wisconsin Farm Bureau Federation, Wisconsin Milk Marketing Board, Badgerland Financial, Alliant Energy Foundation, American Transmission Company, USDA NRCS and Wisconsin Land and Water Conservation Association.

  • Wisconsin Milk Marketing Board Names Vincent New CEO

    Nov 16, 2016

    The Wisconsin Milk Marketing Board of Directors has named Chad Vincent its new Chief Executive Officer after an extensive national search.

    Vincent is a seasoned executive with experience successfully taking startups, turnarounds, family owned brands and Fortune 50 divisions to record levels of sales and profitability. He brings to WMMB extensive dairy marketing and branding experience as well, having served as chief marketing officer and senior vice president of strategic development at Sartori Cheese in Plymouth, Wisconsin for the past seven years. Prior to joining Sartori, Vincent held executive positions with H.J. Heinz, Miller Brewing Company, Fiskars Brands and other consumer products and beverage companies.

    He will begin his tenure at WMMB December 1.

    "I am extremely excited about our new hire, Chad," said WMMB Board Chair Connie Seefeldt of Coleman, Wisconsin. "The board is really impressed with his experience, and we are excited to see how he will improve upon the fantastic work our team has been doing." Seefeldt said she believes Vincent will help WMMB enhance the already strong promotional work and help strengthen partnerships with processors, farmers, industry partners and consumers.

    Seefeldt added that the search firm, Herd Freed Hartz of Seattle, Washington, did a tremendous job of fielding a distinguished group of candidates for the board's consideration. "The outstanding slate of candidates is a testament to WMMB's strong reputation around the country," she said.

    "The universal positive response I received during my national outreach to potential candidates during this executive search speaks volumes about the excellent reputation of the Wisconsin Milk Marketing Board and Wisconsin dairy products," stated Fred Pabst, Dairy Industry Practice Leader for Herd Freed Hartz Executive Search Partners.

    Vincent, a native of East Lansing, Michigan, received his undergraduate and MBA degrees from Michigan State University. A resident of Waunakee, Vincent and his wife Wendy are the parents of four children.