Funded by Wisconsin's dairy farm families, the Wisconsin Milk Marketing Board (WMMB) works to maintain and build markets for Wisconsin-produced milk and dairy products nationwide, educate consumers about the quality and nutritional importance of milk and dairy products, and showcase the vital economic contribution that dairy makes to our communities and our state.



Wisconsin Dairy News

Watch our weekly dairy news segments which appear during local news broadcasts across Wisconsin.


What's Happening at WMMB?

  • NASS to Measure the Financial Health of Dairy Farms

    Oct 13, 2016

    USDA's National Agricultural Statistics Service (NASS) is contacting about 350 Wisconsin dairy farms and nearly 3,300 dairy farms from 28 dairy producing states for the 2016 Agricultural Resource Management Survey (ARMS). ARMS is the only survey that gathers comprehensive data on the financial well-being of dairy farms. As you are well aware, dairy farmers received low prices for milk during 2016. This survey is an opportunity to set the record straight about how low milk prices and costs of production affected you, your business and your community. The data collected from the survey will provide USDA and policy makers along with others in the dairy industry accurate information to make decisions that will benefit milk producers.

    Below are some commonly asked questions asked by farmers about the survey.

    Who will be contacted for the survey?

    Approximately 350 dairy farms will be contacted in Wisconsin. Producers are randomly chosen so that all sizes are types of dairy farms are represented. When will farmers be contacted for the survey?

    Dairy farmers will be contacted by a trained interviewer in February or March. The interviewer will schedule a time that is convenient with the producer to do the interview.

    Why should a farmer participate in the survey?

    • ARMS will let policy makers know the true cost of milk production and income dairy farmers receive so that better policy and legislation can be developed to help producers. For example, the 2016 ARMS will help evaluate the design of the Dairy Margin Protection Program and its effects on milk production and farm finances.
    • ARMS will provide information for people in the dairy industry to make recommendations to dairy farmers about whether to invest in computerized milking systems, types of housing designs to use, types of cows that should be in the herd, and types of dairy farmers that are profitable. The survey will also answer questions about organic milk production.
    • ARMS will provide information to the industry that can be used to enhance exports of dairy products.

    Will my data collected be kept confidential?

    Yes – All data collected by the NASS is protected by strict confidentiality laws. The data is used only in combination with other responses to set state and U.S. estimates.

    Where can I find information published about previous ARMS results or if I have other questions?

    For a more detailed explanation of ARMS or previously published data, visit the USDA's website at or call the NASS Wisconsin Field Office at 1-800-789-9277.
  • Finalists Named in Wisconsin Leopold Conservation Award® Program

    Aug 30, 2016

    Sand County Foundation, Wisconsin Farm Bureau Federation, Wisconsin Milk Marketing Board and Wisconsin Land and Water Conservation Association are proud to announce the finalists for the prestigious Wisconsin Leopold Conservation Award®, which honors Wisconsin landowner achievement in voluntary stewardship and management of natural resources.

    The finalists are:

    • Dan Brick, owner and manager of Brickstead Dairy in Greenleaf.
    • Ronald Brooks, who owns and manages Brooks Farms, a crop and dairy farm in Waupaca.
    • Glen and Susan Wohlk, who own and manage Rainbow Valley Farm, a dairy farm based in Almena.

    Given in honor of renowned conservationist Aldo Leopold, the Leopold Conservation Award recognizes extraordinary achievement in voluntary conservation. It inspires other landowners through these examples and provides a visible forum where farmers, ranchers and other private landowners are recognized as conservation leaders. In his influential 1949 book, A Sand County Almanac, Leopold called for an ethical relationship between people and the land they own and manage, which he called "an evolutionary possibility and an ecological necessity."

    The 2016 Leopold Conservation Award, which consists of $10,000 and a crystal depicting Aldo Leopold, will be presented at the Wisconsin Farm Bureau Federation Annual Meeting in December.

    "The dairy farmers of Wisconsin are proud to be partners with the Leopold Conservation Awards recognizing that farmers live lives dependent on sound conservation practices," said Wisconsin Milk Marketing Board Sr. V.P. Corporate Communications Patrick Geoghegan.

    The Leopold Conservation Award in Wisconsin is made possible through the generous support of American Transmission Company, Badgerland Financial, WE Energies Foundation, Alliant Energy Foundation, USDA NRCS, Wisconsin Milk Marketing Board and Wisconsin Land & Water Conservation Association.

  • Fall Dairy Update Newsletter

    Aug 10, 2016

    The fall Dairy Update Newsletter is filled with great information.

    The newsletter highlights the winners of the Grilled Cheese Recipe Showdown, this years June Dairy Month promotions and dairy breakfasts. You can learn more about WMMB's 4-H Dairy Promotion program and application deadline. The Dairy Update newsletter also highlights WMMB's Dairy Council and the Fuel up to Play 60 program.