Dairy Farmers Sponsor Nation's Largest Bike Race
Presented by the Wisconsin Milk Marketing Board, the fifth annual Tour of America's Dairyland (ToAD) race kicks off June 20. Now the largest competitive road cycling event in the country, ToAD offers 11 straight days of racing in 10 Wisconsin communities. In addition to racing, events include June Dairy Month tributes, children's activities and lots of chocolate milk.
Summer 2013 "Grate. Pair. Share."
The just-published Summer 2013 Grate. Pair. Share., WMMB's online consumer magazine, is designed to help consumers celebrate their warm-weather events with Wisconsin Cheese. Since its introduction in winter 2012, this quarterly publication has received over six million consumer impressions.
Fourth Annual "Show Your Pride" Contest is Underway
Want a chance to get an NFL player on your farm? Wisconsin dairy producers are invited to create a photo showing enthusiasm for your school's Fuel Up to Play 60 program and your favorite NFL team. First prize: Farm visit from an NFL player. Three runners-up will receive $100 gift cards. The deadline is September 20, so start planning now. Learn more about the contest and view past winners at www.ShowYourPride.org.
Traveler's Guide Show Premieres June 29-30
Would you like to visit all the must-stop dairy destinations throughout Wisconsin but just don't have the time? Let us help! Discover Wisconsin's "Traveler's Guide to Wisconsin Dairy" one-hour show premiering June 29-30 on TV stations throughout the Upper Midwest will feature just a few of the more than 160 destinations included on WMMB's newest Traveler's Guide map. More than a million maps have already been printed and distributed. Visit www.EatWisconsinCheese.com to order a copy.
Dairyland Road Trip Photo Contest
Post your favorite Wisconsin Dairy photo to Instagram™ with the hashtag #DairylandRoadTrip by September 2 for a chance to win a $100 cash prize and Wisconsin Cheese. This summer-long contest encourages travelers to use WMMB's newest "A Traveler's Guide to America's Dairyland" as their road-trip inspiration. Visit EatWisconsinCheese.com/mapcontest to learn more.