10th Annual Young Dairy Producer Educational Scholarship

2/3/2012

The Southwestern Wisconsin Cheese Makers Association announces their 10th Annual Young Dairy Producer Educational $2,000 Scholarship to encourage young dairy producers to continue in the dairy industry and help maintain the supply of milk to area cheese plants. Application deadline is March 30, 2012. Visit this link for more detail and application forms.

Wisconsin Cheese Scores December Publicity Hits

1/23/2012

As a result of WMMB food editor visits in October, Wisconsin Cheese scored big during the holidays with placements in Parade and Food & Wine magazines. Parade's December gift guide, which featured a Bella Vitano gift basket from Sartori, generated 81 million consumer impressions. Carr Valley's Caso Bollo was selected as one of Food & Wine's favorite cheeses for 2011– that magazine article generated more than 1.5 million consumer impressions.

Macaroni & Cheese Blog is Back

1/20/2012

The Wisconsin Milk Marketing Board has invited 30 of the country’s top food bloggers to participate in the third annual 30 Days, 30 Ways with Macaroni and Cheese blogger program, which relaunches today in celebration of National Cheese Lover's Day. This blogger site will feature a new recipe each day for 30 days. Recipes will range from simple to sophisticated, stovetop to oven-baked and will incorporate more than 25 different Wisconsin Cheeses throughout the month.

Chocolate Milk Sponsors Badger State Wrestling

1/17/2012

Through the Wisconsin Milk Marketing Board, chocolate milk is a new sponsor with Badger State Wresting. The BSW website, which is devoted to promoting the sport of amateur wrestling at all levels, now reflects chocolate milk messages in numerous locations throughout the site. As an added bonus, Shane Sparks, the voice of Badger State Wrestling, promotes milk at all live events that he covers.

Milk Advertising Running During January

1/13/2012

Wisconsin dairy farmer-sponsored radio advertising for white milk resumed statewide in January following a December hiatus, when the holiday radio dairy spots were featured. The 60-second milk spots, "Choose Smart, Choose Natural, Choose Milk," can be heard throughout Wisconsin on 41 stations from January 9 through the end of the month.