• What’s My Checkoff Doing for Me?

    Feb 20, 2017

    Kevin Walleser's WMMB Link Board column “What’s My Checkoff Doing for Me?” highlights the work we are doing on a national level with Regional Marketing Mangers across the country to ensure our Wisconsin cheese is available and identifiable in both retail and foodservice. Kevin’s column also discussed the changes and challenges happening in the dairy industry and to remember the checkoff is a significant resource for helping educate and communicate within the dairy industry and with consumers.

    Read this month's WMMB Link


  • Discovery Farms introduces- The WaterWay Network

    Feb 15, 2017
    The WaterWay Network is a peer-to-peer forum for Wisconsin and Minnesota farmers and crop consultants to share information and collaborate on topics related to water quality and soil conservation.

    With the WaterWay Network, which is password protected, allows farmers to interact with each other to contribute tips, share experiences and use information provided by others to continue managing their operations efficiently and sustainably. Discussion topics are prompted by experts, starting the conversation and giving users access to valuable information from other farmers, consultants, and Discovery Farms.

    Currently, registration is open to Wisconsin and Minnesota farmers and crop consultants. If you’re interested but aren’t sure if you qualify, reach out to see if there are ways you can be involved.

    Visit to register. 

    Questions? Contact Erica Olson at 715.983.5668 or


  • February Wisconsin Dairy News

    Feb 03, 2017

    Butter Chocolate - Airs week of February 6th
    A local chocolatier in Mount Horeb, Wisconsin, is making bean to bar chocolate with a surprise ingredient from the dairy state. Find out how this special ingredient is making a creamier chocolate.

    Recycled Ag Plastics - Airs week of February 13th
    A collection program is keeping about 125 tons of ag plastic out of landfills every week. See how this new recycling program is helping Wisconsin farmers and the environment.

    Food Trends - Airs week of February 20th
    When it comes to food trends, the latest data confirms that what’s old is new again, and natural foods, like dairy products and cheese, remain strong consumer choices.

    Loaded Fries - Airs week of February 27th
    While consumers are demanding products with simple ingredients, they’re not willing to compromise on flavor and complex taste. One local restaurant is taking America's favorite side dish and making it extraordinary by adding Wisconsin cheese and a few other ingredients.

    Watch this week's Wisconsin Dairy News
  • 70th Alice in Dairyland Application Deadline February 6, 2017

    Feb 02, 2017
    The application period is now open for the 70th Alice in Dairyland! Application materials are due by 4:30 p.m. on Monday, February 6, 2017 for consideration. Qualified applicants will be invited for a preliminary interview mid-February at the DATCP offices in Madison. Up to six top candidates will be invited to participate in the final interview process including the Briefing, March 16-17, and the Alice in Dairyland Finals, May 11–13, 2017 in Brown County.  The next Alice in Dairyland will begin employment Monday, June 5, 2017. Please direct any questions to

    Learn more about the Alice in Dairyland Program and application process.
  • Discovery Farms introduces The WaterWay Network

    Jan 19, 2017

    The Discovery Farms Programs of Wisconsin and Minnesota are excited to announce the launch of an online farmer-only discussion forum.

    The discussion forum, known as The WaterWay Network, is a password protected, online platform for farmers, crop consultants, and hand-picked experts only. Do you have questions about cover crops, nutrient management, soil health, or water quality? Members on the site can provide you with the answers you are looking for.

    "Farming presents challenges. Solutions can often be found from experience," said Erica Olson, UW Discovery Farms farmer network manager. "I am excited to provide farmers with a place to connect and learn from others’ experiences and expertise."

    By joining The WaterWay Network, you will become a part of a unique online community that focuses on conservation. Farmers and crop consultants will provide the applied knowledge and experience, while Discovery Farms and University experts will bring science to the discussion.

    Getting started is simple and FREE. If you are a farmer or crop consultant, register for an account today and get your questions answered at
  • 2017 PDPW Business Conference, 25th Anniversary & Agenda Released

    Jan 17, 2017

    Professional Dairy Producers® (PDPW) released the 2017 PDPW Business Conference agenda for dairy’s premier educational event, Mar. 15-16, 2017 at the Alliant Energy Center in Madison, Wis.

    The headliners and keynotes include: Dr. David Kohl, Dr. Lowell Catlett, Tom Thibodeau, Jim Abbott, Bob Meyer, and The Henningsens. The conference will include 74 expert speakers and 61 educational sessions, which includes 25 specialty and breakout sessions, 15 learning lounge sessions and 5 hands-on learning sessions. They have added a new Preview Stage this year that will include clips from research that is being conducted at the University of Wisconsin – Madison. Review the full Conference agenda online at

    This is also their 25th anniversary with a commemorative celebration to honor former leaders and founders of the organization.

  • Five Ways Consumers Will Eat Even More Cheese in 2017

    Dec 29, 2016
    The Wisconsin Milk Marketing Board (WMMB) examined the top food trends for the coming year and one thing's for sure: Americans really love cheese. 
    Wisconsin cheesemakers continue to meet growing consumer demand for cheese by remaining the number one cheese producer in the country and winning more awards for their cheeses than any other state or country - more than 280 awards in top national and international competitions in 2016.

    In 2017 WMMB anticipates cheese will continue to play a key role in the diets of American consumers, especially when enjoyed in the following ways:

    1. Year ‘Round Comfort
    Comfort food is no longer just for colder months. Diners and at-home cooks are seeking out hearty, comforting dishes – like mac and cheese, grilled cheese and pasta bakes – all year round. In fact, Pinterest reports consumers save about 54,000 comfort food pins each day, a 140 percent increase from the year previously.
    2. It's Always a Good Time for Brunch
    The all-day breakfast trend has transformed into all-day brunch. In fact, the National Restaurant Association reports 7 out of 10 consumers prefer that restaurants serve all-day breakfast. Menu items like flavorful ham and cheese breakfast sandwiches, cheesy egg-based tacos and fried chicken biscuit sandwiches with cheese and sausage gravy are popping up on all-day menus across the country.
    3. Bowls, Bowls, Bowls
    Ramen isn't the only dish being served in a bowl these days. Expect to see an increase in consumers enjoying bowls any time of day, be it a cheesy breakfast bowl with scrambled eggs or a power bowl with plenty of veggies, ancient grains and Greek yogurt.
    4. Conscious Consumption
    As consumers strive to eat more sustainably, expect to see an increase in the use of byproducts like whey. Created during the cheesemaking process, whey is a great source of protein that is now being added to juices and smoothies. It's also used in salad dressings and as a fermentation agent.
    5. Spice Goes Global
    Year after year, hot and spicy flavors dominate trend forecasts, and flavored cheeses like Ghost Pepper Sharp Cheddar and Carolina Reaper Cheddar continue to climb the Scoville scale. In 2017, look for new globally-inspired spice blends to join the mix including Latin American, Middle Eastern, Southeast Asian and Mediterranean. Wisconsin cheesemakers are already embracing this trend with the debut of new flavors like Sweet Fire Mango Jack and Citrus Ginger BellaVitano®.

  • Wisconsin Cheese Curds Now Available at 290 Wisconsin McDonald's Locations

    Dec 05, 2016
    Wisconsin Milk Marketing Board (WMMB) is thrilled to announce a new partnership with McDonald's. Starting this week, all 290 McDonald's locations throughout the state will offer a special menu item: Wisconsin cheese curds.

    Exclusive to America's Dairyland, fried Wisconsin cheese curds will be available in a four-ounce serving for a limited time. The product will also be featured on McDonald's McPick menu which allows customers to select two items for $5.

    "This is a great example of a supplier, account and check off organization partnership," says Allen Hendricks, Vice President, Foodservice & Education at WMMB. "Now, Wisconsinites everywhere can enjoy a traditional taste of Wisconsin with their favorite McDonald's menu item."
  • Brooks Farms Named 2016 Wisconsin Leopold Conservation Award® Recipient

    Nov 17, 2016

    Sand County FoundationWisconsin Farm Bureau FederationWisconsin Milk Marketing Board and the Wisconsin Land and Water Conservation Association are proud to announce Brooks Farms as the recipient of Wisconsin’s Leopold Conservation Award®. The award honors Wisconsin landowner achievement in voluntary stewardship and management of natural resources. The announcement was made during the November 17 meeting of the Wisconsin Department of Agriculture, Trade and Consumer Protection Board in Madison.

    Brooks Farms is a 1,600-acre, vertically integrated dairy and crop farm in Waupaca owned and managed by Ron Brooks and his daughters Zoey, Syndey, Alyssa and Kelsey. The dairy is currently undergoing a significant expansion, from 250 cows to 650, with plans to expand more in the future. Their herd expansion will allow them to take advantage of economy of scale, giving them the ability to invest in manure separation and a wastewater treatment plant.

    Depending on the year and weather conditions, 70-80% of their cropland is no-till. The cropland undergoes a 10-year crop rotation between oats, alfalfa, corn, soybeans and wheat. Throughout the 10-year rotation, the fields are only tilled twice with heavy consideration of slope and erosion potential. Earthworms thrive in their reduced tillage fields, indicating a healthy soil biosphere and creating channels to allow for the infiltration of water.

    "Brooks Farms is an excellent representative of the farms across Wisconsin that care for land and natural resources through proper conservation," said Wisconsin Farm Bureau Federation President Jim Holte. “The Wisconsin Farm Bureau Federation is proud to recognize them for their outstanding conservation efforts." 

    "Wisconsin’s dairy farmers are proud to have one of their own receiving this prestigious award – a symbol of the conservation work being done by farmers every day," said Wisconsin Milk Marketing Board Sr. V.P. of Corporate Communications Patrick Geoghegan.

    Given in honor of renowned conservationist Aldo Leopold, the Leopold Conservation Award recognizes extraordinary achievement in voluntary conservation. It inspires other landowners through these examples and provides a visible forum where farmers, ranchers and other private landowners are recognized as conservation leaders. In his influential 1949 book, A Sand County Almanac, Leopold called for an ethical relationship between people and the land they own and manage, which he called “an evolutionary possibility and an ecological necessity."

    The award will be presented December 4 at the Wisconsin Farm Bureau Federation’s Annual Meeting in Wisconsin Dells. The Brooks family will be presented with a crystal depicting Aldo Leopold and $10,000.

    The Leopold Conservation Award in Wisconsin is made possible through the generous support of the Wisconsin Farm Bureau Federation, Wisconsin Milk Marketing Board, Badgerland Financial, Alliant Energy Foundation, American Transmission Company, USDA NRCS and Wisconsin Land and Water Conservation Association.

  • Wisconsin Milk Marketing Board Names Vincent New CEO

    Nov 16, 2016

    The Wisconsin Milk Marketing Board of Directors has named Chad Vincent its new Chief Executive Officer after an extensive national search.

    Vincent is a seasoned executive with experience successfully taking startups, turnarounds, family owned brands and Fortune 50 divisions to record levels of sales and profitability. He brings to WMMB extensive dairy marketing and branding experience as well, having served as chief marketing officer and senior vice president of strategic development at Sartori Cheese in Plymouth, Wisconsin for the past seven years. Prior to joining Sartori, Vincent held executive positions with H.J. Heinz, Miller Brewing Company, Fiskars Brands and other consumer products and beverage companies.

    He will begin his tenure at WMMB December 1.

    "I am extremely excited about our new hire, Chad," said WMMB Board Chair Connie Seefeldt of Coleman, Wisconsin. "The board is really impressed with his experience, and we are excited to see how he will improve upon the fantastic work our team has been doing." Seefeldt said she believes Vincent will help WMMB enhance the already strong promotional work and help strengthen partnerships with processors, farmers, industry partners and consumers.

    Seefeldt added that the search firm, Herd Freed Hartz of Seattle, Washington, did a tremendous job of fielding a distinguished group of candidates for the board's consideration. "The outstanding slate of candidates is a testament to WMMB's strong reputation around the country," she said.

    "The universal positive response I received during my national outreach to potential candidates during this executive search speaks volumes about the excellent reputation of the Wisconsin Milk Marketing Board and Wisconsin dairy products," stated Fred Pabst, Dairy Industry Practice Leader for Herd Freed Hartz Executive Search Partners.

    Vincent, a native of East Lansing, Michigan, received his undergraduate and MBA degrees from Michigan State University. A resident of Waunakee, Vincent and his wife Wendy are the parents of four children.