As used in these Terms and Conditions, “WMMB” shall mean the Wisconsin Milk Marketing Board or its contractors.

This Site may be linked to other sites that are not maintained by WMMB (“Linked Sites”). If you use any of the Linked Sites, you will leave this Site. WMMB is not responsible for the content of the Linked Sites. Links to Linked Sites do not constitute an endorsement from WMMB or that any Linked Site is authorized to use any trademark, trade name, logo or copyright symbol of WMMB. Linked Sites are for informational purposes only, and it is your responsibility to evaluate the content and usefulness of the Linked Sites. If you decide to visit any of the Linked Sites, you do so at your own risk, and it is your responsibility to take all protective measures to guard against viruses or other destructive elements.

WMMB presents the material and Promotional Material (as hereinafter defined) on this Site as a service to its customers and other Internet users. WMMB makes no commitment to update the Site content or materials. Any unauthorized downloading or distribution of any copyrighted material from this Site or from Linked Sites, without the copyright owner's permission, is strictly prohibited.

This Site and the materials contained in this Site are copyrighted, protected by worldwide copyright laws and treaty provisions, and provided for lawful purposes only. WMMB reserves all rights under these laws, and except as specifically permitted below, modifying, copying, distributing or using for any purpose the materials contained in this Site is strictly prohibited. However, you may print, copy, reproduce, or download one copy of the material for your personal, noncommercial use only, provided that: (a) copyright notices in the form “© Wisconsin Milk Marketing Board, Inc. Used with permission. All rights reserved.” appear on every copy or reproduction of such materials; (b) you do not alter, edit, condense, or modify the material in any way; (c) you do not reproduce or publicly display, perform, or distribute or otherwise use the material for any public or commercial purpose, and (d) you do not transfer any material you print, copy, reproduce, or download to any other person unless you give them notice of, and they agree to accept, the obligations arising under these Terms and Conditions of use.

Notwithstanding the foregoing, WMMB may make available certain copyrighted materials, including but not limited to photographs and marketing materials (collectively the “Promotional Materials”) to certain users of the Site for marketing and promotional purposes. You must have a user id and password to access the Promotional Material, and use of the Promotional Materials is governed by, in addition to these Terms and Conditions, the applicable License Agreement. Before you may download any of the Promotional Materials, you will be required to agree to a License Agreement concerning the Promotional Materials you wish to download. In addition, you agree to abide by all additional restrictions displayed on the Site as it may be updated from time to time. WMMB shall retain at all times ownership of and all intellectual property rights to the Promotional Material.

Unless otherwise indicated, all marks displayed on WMMB’s Site are subject to the trademark rights of WMMB, including but not limited to "WISCONSIN CHEESE. PRIDE. OUR SECRET INGREDIENT." alone and with the "PRIDE" Logos:
          
"PRIDE. OUR SECRET INGREDIENT." alone and with the "PRIDE" Logos, "REAL CHEESE" & Circle®, "REAL CHEESE" & State®, "WISCONSIN STYLE HAVARTI"®, "CHEF SHOWCASE"®, "MOO BURGER"®, "WISLINK"®, "WISCONSIN LINK"®, "RACE TO THE TABLE WITH WISCONSIN CHEESE"™, "THE GREAT WISCONSIN CHEESE BOWL PARTY"™, "THAT'S ENTERTAINMENT"™, "AMERICA'S DAIRYLAND IS YOUR LAND"™, "GREAT NUTRITION IN DISGUISE"™, "MAKIN' MILK MORE FUN"™, "WISCONSIN CHEESE TASTE WHY"™, "ART OF THE STATE"™, "CHEESE-A-BRATION"™, and "NATURALLY ENTERTAINING"™.

Any use of our trademarks, tradenames, and logos in which WMMB, its subsidiaries, affiliates, divisions, and licensors, do business is strictly prohibited absent WMMB’a prior written consent. In addition, the names, trade names, and trademarks of third parties that appear on this Site are proprietary to their respective owners and may be used only with their express permission.

WMMB MAKES NO WARRANTY OR REPRESENTATION OF ANY KIND AS TO (I) THE ACCURACY, COMPLETENESS, RELIABILITY, USE OF OR THE RESULTS OF THE USE OF THE MATERIALS, PROMOTIONAL MATERIALS, AND LINKED SITES, (II) THE AVAILABILITY FOR USE OF ANY COPYRIGHTED, TRADEMARKED OR PROPRIETARY MATERIALS OF THIRD PARTIES THAT MAY APPEAR ON THIS SITE, (III) WHETHER SITE SERVICE WILL BE UNINTERRUPTED OR ERROR-FREE, OR (IV) WHETHER ANY MATERIALS OR PROMOTIONAL MATERIALS AVAILABLE ON OR ACCESSIBLE THROUGH THE SITE ARE FREE OF VIRUSES, WORMS, TROJAN HORSES, OR OTHER HARMFUL COMPONENTS. YOU ACKNOWLEDGE THAT RELIANCE ON ANY SUCH MATERIALS, PROMOTIONAL MATERIALS AND LINKED SITES SHALL BE AT YOUR SOLE RISK. WMMB RESERVES THE RIGHT, IN ITS SOLE DISCRETION, BUT WITHOUT OBLIGATION, TO CORRECT ANY ERRORS OR OMISSIONS IN ANY PORTION OF THE SITE. WMMB MAY MAKE ANY OTHER CHANGES AT ANY TIME WITHOUT NOTICE TO THE SITE, THE MATERIALS, OR PROMOTIONAL MATERIALS DESCRIBED IN THE SITE.

WITHOUT LIMITING THE FOREGOING, THIS SITE AND THE MATERIALS AND PROMOTIONAL MATERIALS AVAILABLE ON OR ACCESSIBLE THROUGH THIS SITE, ARE PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF TITLE, NONINFRINGEMENT OR IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE. This exclusion of implied warranties may not apply to you to the extent that applicable law may not allow the exclusion of implied warranties.

NEITHER WMMB NOR ANYONE WHOSE MATERIALS OR INFORMATION APPEAR ON THIS SITE SHALL HAVE ANY LIABILITY (WHETHER BASED ON CONTRACT, TORT, STATUTE, OR OTHERWISE), UNDER ANY CIRCUMSTANCES, FOR ANY COSTS, LOSSES, OR DAMAGES (WHETHER DIRECT, INDIRECT, INCIDENTAL, SPECIAL, PUNITIVE, EXEMPLARY, CONSEQUENTIAL OR OTHER DAMAGES, INCLUDING, WITHOUT LIMITATION, ANY LOST PROFITS, BUSINESS INTERRUPTION, LOSS OF INFORMATION OR PROGRAMS OR OTHER DATA ON YOUR INFORMATION HANDLING SYSTEM) ARISING OUT OR IN CONNECTION WITH YOUR ACCESS TO, BROWSING OF, USE OF (OR YOUR INABILITY TO USE), OR RELIANCE ON THIS SITE, ANY OF THE CONTENTS OF THIS SITE OR ANY LINKED SITES, EVEN IF THERE IS NEGLIGENCE OR WMMB OR AN AUTHORIZED WMMB REPSRESENTATIVE HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, OR BOTH. The exclusion on consequential and incidental damages may not apply to you, to the extent that applicable law may not allow the exclusion of consequential and incidental damages. WMMB’s total liability to you for all losses, damages, and causes of action (in contract, tort (including without limitation negligence), or otherwise) will not be greater than the amount, if any, you paid specifically to access this Site.

ANY PERSON OR ENTITY, INCLUDING BUT NOT LIMITED TO AN ENTITY’S OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, AND AGENTS, THAT USES THIS SITE AGREES TO DEFEND, INDEMNIFY, AND HOLD WMMB, ITS OFFICERS, DIRECTORS, MEMBERS, SHAREHOLDERS, CONTRACTORS, EMPLOYEES, AGENTS, SUCCESSORS, AND ASSIGNS HARMLESS FROM ANY AND ALL (I) LOSSES, CLAIMS, DAMAGES, LIABILITIES, AND COSTS, INCLUDING REASONABLE ATTORNEYS’ FEES, RESULTING FROM OR ARISING OUT OF ANY ACT OR OMISSION BY SUCH PERSON OR ENTITY RELATING TO THAT PERSON’S OR ENTITY’S USE OF THIS SITE AND (II) ALL LIABILITIES, COSTS, AND EXPENSES, INCLUDING REASONABLE ATTORNEYS' FEES, RELATED TO ANY VIOLATION OF THESE TERMS AND CONDITIONS BY SUCH PERSON OR ENTITY.

This Site is controlled, maintained, and serviced by WMMB within the State of Wisconsin, United States of America and is made available only to provide information about WMMB. WMMB controls and operates this Site from its headquarters in Madison, Wisconsin, United States of America. Those who choose to access this Site from other locations do so on their own initiative and are responsible for compliance with applicable local laws. You may not use or export the materials or Promotional Materials in this Site in violation of U.S. export laws and regulations. This Site can be accessed from all 50 states, as well as from other countries around the world. As each of these places has laws that may differ from those of Wisconsin, by accessing this Site both you and WMMB agree that the statutes and laws of the State of Wisconsin, without regard to conflicts of laws principles, exclusively will govern the construction of these Terms and Conditions and all matters relating to the use of this Site. You and WMMB also consent, and hereby submit, to the exclusive personal jurisdiction and exclusive venue of the Circuit Court of Dane County, Wisconsin, or the United States District Court for the Western District of Wisconsin with respect to all matters relating to the use of this Site.

Except as provided by WMMB’s Privacy Policy, all remarks, questions, suggestions, ideas, graphics, data or other information communicated to WMMB directly through this Site or e-mail will become the exclusive property of WMMB, and is, and will be treated as, non-confidential and nonproprietary, and may be used for any purpose, including, but not limited to, reproduction, transmission, publication, broadcast, and posting. Furthermore, WMMB is free to use any ideas, concepts, know-how, or techniques contained in any communication you send to this Site for any purpose whatsoever, and WMMB will not incur any liability as a result of any similarities to the communicated materials that may appear in WMMB’s products, business or services.

WMMB may terminate, change, suspend, or discontinue any aspect of this Site, including the availability of any features of or contained in the Site, at anytime. WMMB may also impose limits on certain features and services or restrict your access to all or parts of the Site without notice or liability. WMMB may terminate the authorizations and rights granted, and, upon such termination, you shall immediately destroy all materials and Promotional Materials, including but not limited to any and all related documentation and all copies and installations.

WMMB reserves the right, in its sole and exclusive discretion, to revise these Terms and Conditions at any time. Changes in these Terms and Conditions will be effective when made and posted to the Site. Since you are bound by all revisions made by WMMB, you should review this page each time you connect to WMMB’s Site. Your continued use of the Site after any changes to these Terms and Conditions are posted will be considered acceptance of those changes.