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DairyDoingMore.org launches new section featuring calf's birth and life
August 23, 2010
MADISON, WIS. — DairyDoingMore.org, an online magazine launched in early 2010 by the Wisconsin Milk Marketing Board, is introducing a fun and educational section centered around the birth and life of a new calf. The new section will give consumers the chance to see what life is like on today’s dairy farms as they watch the new calf grow into adulthood.
The section began as one of the website’s monthly contests, the “Name Our Calf” July Sweepstakes, where the pending bovine birth was announced along with a public invitation to submit names for the new arrival. The top five finalist names now appear on the website’s Poll section for viewers to vote for their favorite through August 31. The winner will be announced in early September.
In the meantime, the Brown Swiss calf was born Friday, July 30 at 9:17 a.m., weighed 68 pounds and was 35 inches long. The news of her arrival was posted to the DairyDoingMore website and Facebook page, along with the first status update that includes information about her birth, medical care, housing and a photo.
Every month, readers can learn more about the calf and watch her grow. The section will feature new photos and details such as what she eats, where she is housed and what needs to be done to keep her healthy.
DairyDoingMore.org informs consumers about today’s dairy industry in Wisconsin. From feature articles, farm family interviews and news stories to videos, sweepstakes and recipe contests, DairyDoingMore covers the financial, environmental, culinary and lifestyle benefits that the dairy industry brings to Wisconsin.
http://www.dairydoingmore.org
http://www.facebook.com/dairydoingmore
http://www.eatwisconsincheese.com
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The Wisconsin Milk Marketing Board, a nonprofit organization funded by the state's dairy farmers, promotes the consumption of Wisconsin Cheese and other dairy products.
Contact Info:
Andrea Brossard Martin
Wisconsin Milk Marketing Board, Inc.
8418 Excelsior Dr.
Madison, WI 53717
800.373.9662
amartin@wmmb.org