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Discover Wisconsin Finds Whole 'Latte' Love in Dairy State

June 13, 2012

Madison, Wis.—Specialty coffees continue their popularity, and among the most sought-after choices are milk and cream-enhanced varieties. You name it—cappuccino, latte, frappe or breve-a creamy variation is irresistible. The latest episode of Discover Wisconsin explores this flavorful phenomenon Saturday, June 30 and Sunday, July 1 on the Discover Wisconsin broadcast network with host Emmy Fink, who admits a strong weakness for caramel lattes.

A bright spot in the food industry, sales of specialty coffee drinks are increasing by 20 percent a year, according to the National Coffee Association and the Specialty Coffee Association of America. Their recent study has shown that thirty million American adults enjoy this brew daily. Scott Lucey, barista trainer at Alterra Coffee Roasters in Milwaukee who is interviewed on the segment, attests to the popularity of dairy infused coffee drinks.

"In a café, probably 70 to 80 percent of the drinks, maybe even 90 percent of the drinks, are drinks with milk in them," he says. The show includes several interviews with coffee professionals and enthusiasts around the state as well as a how-to demonstration for steaming and frothing milk.

Amy Wallace of Discover Wisconsin, who produces the series in partnership with Wisconsin Milk Marketing Board, said that while the series, and especially those based on popular food trends, aims to entertain, it often educates by revealing subtle, yet significant ways the dairy industry impacts everyday life that are often overlooked.

In addition to Wisconsin, the Discover Wisconsin network serves the upper Great Lakes region, including Minnesota, Iowa, northern Illinois and upper Michigan. Additionally, the episode airs on FOX SPORTS WI at 10 a.m. Saturday mornings. Local listings can be checked for other local broadcasts.
 
 
Discover Wisconsin is the nation's longest running tourism television program and is celebrating its 25th anniversary this year. For more information, visit www.discoverwisconsin.com.

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The Wisconsin Milk Marketing Board, a nonprofit organization funded by the state's dairy farmers, promotes the consumption of Wisconsin Cheese and other dairy products.

Contact Info:

Liz Fitzsimmons
Wisconsin Milk Marketing Board
8418 Excelsior Dr.
Madison, WI 53717
608-203-7280
lfitzsimmons@wmmb.org