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Tour of America's Dairyland Cycles Through Wisconsin During June Dairy Month

June 22, 2012

WHAT: Entering its fourth year, Tour of America's Dairyland (ToAD) presented by Wisconsin Milk Marketing Board is now the largest competitive cycling event in the U.S. ToAD will travel to 11 communities across the state to celebrate cycling and June Dairy Month.

Organizers are expecting more than 500 racers per day, excited crowds and a lot of chocolate milk – nature's sports recovery drink of choice – at the finish lines this year. Complementing the continuous cycling action will be FREE family fun, June Dairy Month tributes, children's activities, local merchant sales, food and drinks, and more!

WHEN & WHERE: Thursday, June 21 – Sunday, July 1 in 11 communities across Wisconsin

Thursday, June 21: Shorewood Criterium Cycling Classic
Friday, June 22: East Troy Cycling Classic
Saturday, June 23: Giro d' Grafton
Sunday, June 24: Waukesha Carl Zach Cycling Classic
Monday, June 25: Greenbush Road Race
Tuesday, June 26: Schlitz Park Criterium
Wednesday, June 27: Attitude Sports Fond du Lac Road Race
Thursday, June 28: Sheboygan Harbor Centre International Cycling Challenge
Friday, June 29: Commonwealth Classic in Downtown Fond du Lac
Saturday, June 30: ISCorp Downer Classic
Sunday, July 1: Madison Capital Criterium

# # #

The Wisconsin Milk Marketing Board, a nonprofit organization funded by the state's dairy farmers, promotes the consumption of Wisconsin Cheese and other dairy products.

Contact Info:

For more information about Wisconsin's June Dairy Month activities, visit DairyDaysofSummer.com or contact:

Kristen Fraser, kfraser@stephanbrady.com, (608) 241-4141 x229, or Heather Porter Engwall, hporterengwall@wmmb.org, 608-203-7235

For more information about Tour of America's Dairyland, visit TourofAmericasDairyland.com or contact:

Lisa Downey, lisadowney@midwestcyclingseries.com, (415) 786-2817